#Flush2020
Who knew toilet paper could be award winning? Empower and American Standard created custom toilet paper filled with some of the worst parts of 2020, like murder hornets, COVID and being stuck on mute, and gave it away in an online contest.
Wally highlighted the design of Empower’s Creative Team with photos and a case study video, and even Al Roker talked about it. The work received further recognition from The One Show, the ANA REGGIE Awards, The Drum Digital Ad Awards, the Cincinnati ADDY Awards, and the National ADDY Awards.
